Dress for the Memory, Not Just the Moment
Published on: 09/09/2026
Fyetka on moving her atelier from Lake Como to Grasse in Provence, and how place shapes couture.

Fyetka on moving her atelier from Lake Como to Grasse in Provence, and how place shapes couture.

Fyetka on moving her atelier from Lake Como to Grasse in Provence, and how place shapes couture.

Fyetka on moving her atelier from Lake Como to Grasse in Provence, and how place shapes couture.

Why I still work this way I take one client at a time. I make one piece at a time. There is no production line and there is no season where I make forty of the same thing and hope the right woman finds one. Partly that is the only way I know.

The first one was a prototype, made beside a lake, and it ended up deciding the direction of everything after it.

Why Fyetka designs for how a woman feels rather than how she looks, and what changes when you start there.