The Woman in the Mirror
What actually changes when a woman puts on something made for her. On the butterfly, self-worth, and revealing rather than becoming.

What actually changes when a woman puts on something made for her. On the butterfly, self-worth, and revealing rather than becoming.

Fyetka on moving her atelier from Lake Como to Grasse in Provence, and how place shapes couture.

Why I still work this way I take one client at a time. I make one piece at a time. There is no production line and there is no season where I make forty of the same thing and hope the right woman finds one. Partly that is the only way I know.

Natural silk versus synthetic fabric, how each behaves and ages, and the honest maths of cost per wear in couture.

The Fyetka commission process explained, from first conversation to fitting to finished piece.

The first one was a prototype, made beside a lake, and it ended up deciding the direction of everything after it.